CWCUK Shop
The shop at Children with Cancer UK: cards, gifts and merchandise, running on the same platform and the same component kit as the main site and the lottery.
Three brands on one multisite, sharing one component kit and one Salesforce supporter record.
Year
2024-26
Scope
Shop, shared component kit, single supporter record
(_Overview)
One supporter record behind three ways to give
A charity shop is a commerce site wearing a charity's clothes. It has a basket, a checkout and a delivery promise, and it also has to carry a brand built for a very different conversation. Run it as a separate product and you get a second design system, a second set of patterns for the same buttons, and a supporter who exists twice in the database. The governance was the work. One component kit across three brands on multisite, so donate, shop and play share a grammar rather than resembling each other by coincidence. Behind it, one supporter record: somebody who buys a card in December and plays the raffle in March is one person to the charity, not two rows to reconcile later. No shop-specific figures were shared with me. What I can point at is the system, and the fact that three brands went onto one platform and stayed consistent.
