ContentMaster is a content and membership platform that agencies run for their own clients, white-labelled so the client sees the agency's brand, not the platform's.

An agency running content for its clients has two bad options: build a platform per client, which doesn't scale, or put everybody onto something carrying a vendor's name, which hands the client a daily reminder that the agency is reselling somebody else's product.

So branding gets its own top-level area rather than a drawer inside Settings: site name, primary and accent colour, logo, favicon and typography, all set per tenant. If the product is sold to agencies, every screen their client will ever see has to carry the agency's identity, and a constraint that broad has to be designed in from the start or it never fully arrives. The dashboard brings content, members, scheduled posts and engagement into one performance view, with AI content suggestions placed beside the real figures instead of living in a separate tool.

Tenant-level branding, content management, membership and AI insights, working end to end. No agency has run it against a real client relationship yet.